SKOTT VODKA
I wanted to create a brand new vodka brand targeted at students that would stand out against what is currently in the market and something that will stand out on a shelf full of generic vodka brands. I decided to go with the brand name Skott, as it is a direct traslation of the word "shot" in Swedish. I went with Swedish as Sweden is one of the three main countries that vodka is produced in. The other two countries being, Poland and Russia.
BRIEF:
Create a low to mid tier vodka brand that is affordable for the main target audience which I decided to go for students and sits in the price range of around 20-25 pounds per 700ml bottle. I also wanted to make it stand out on a shelf full of generic vodka brands as be different so people are likely to take more of an interest into it.
