Silkroad Beber
A brand new Colomiban coffee brand called Silkroad Beber. I chose the brand name Silkroad Beber because Colombia is very well known for drugs and drug trafficking. Colombia is also the type of coffee bean that is used in this new coffee brand. The Silkroad was an online drug market that sold and distributed drugs on the dark web. Beber is the direct translation of the word drink in Spanish.
Brief:
Create a cheap mid-tier Colombian coffee brand that sits in the price range of 15-20 pounds so it is affordable for everyone. Make it so that it is appealing to people of all ages, new comers to coffee as well as coffee veterans. Make the packaging appealing to all people and make it eyecatching for everyone to want to pick it up and result in them making the purchase.
